WHO WE BUILD FOR / MANUFACTURERS & WHOLESALERS
Websites and automation for manufacturers
B2B buyers check your site before they take your sales call seriously — then the enquiry sits in an inbox for three days. We build the catalogue that earns the call, and the workflows that answer it same-day.
WEBSITE ONLY · AUTOMATION ONLY · OR JOINED — EVERY SPEC SOLD SEPARATELY
Sound familiar?
What's still done by hand
Every one of these is a workflow waiting to exist. None of them needs new software your team has to learn.
THE REAL COST
A quote that takes three days earns a polite 'we've gone ahead with someone else.' Between the shared inbox, the price list on someone's desktop, and the factory phone relay, the slowest part of your pipeline is usually the paperwork — not the production.
- Quote requests land in a shared inbox and wait for whoever checks it
- Order status means calling the factory, then calling the customer back
- The product catalogue is a PDF from two seasons ago
- Dealer enquiries and end-customer enquiries get the same reply
What we'd build
Two pieces — take one, or join them
Each side is a separate engagement with its own scope and price. Plenty of clients start with one and add the other only when it earns its place.
PIECE A — THE WEBSITE
- A catalogue site with real specs — dimensions, materials, MOQs — your team updates
- Quote-request forms that capture quantity and requirements up front
- Separate dealer and end-customer paths, so each gets relevant answers
- Pages that work in the languages and on the devices your buyers use
PIECE B — THE OPERATIONS
- Quote requests routed by product line to the right salesperson, with a drafted reply
- Order status updates sent at each stage — confirmed, in production, dispatched
- Dealer enquiries qualified and routed separately from retail questions
- Follow-up sequences on quotes that went quiet
Example workflows
Three we'd start with
Written the way we'd actually spec them — trigger, steps, outcome. Yours would be drafted from your operation, on the call.
WORKFLOW 01
The same-day quote
TRIGGER: QUOTE REQUEST FROM THE SITE
- 01Request logged with product, quantity, and location
- 02A draft quote is prepared from your price list
- 03Sales approves and sends — or adjusts first
Buyers get numbers while competitors are still reading email.
WORKFLOW 02
The order status line
TRIGGER: ORDER STAGE CHANGES
- 01Customer gets the update — confirmed, production, dispatch — automatically
- 02Dispatch message includes the tracking details
- 03Delays trigger an early heads-up, drafted for your approval
The phone stops being your order-tracking system.
WORKFLOW 03
The quiet-quote follow-up
TRIGGER: QUOTE SENT, NO REPLY IN 5 DAYS
- 01A follow-up is drafted referencing the quoted items
- 02Salesperson approves; it goes out under their name
- 03Second silence → the quote is marked cold and reported weekly
Quotes stop dying of silence in the pipeline.
Heard all day
The questions your customers repeat
A chatbot grounded in your own pages answers these in seconds, cites the source, and hands anything unusual to your team.
- “What's your minimum order quantity?”
- “Can you share the latest catalogue and price list?”
- “What's the lead time on this item?”
- “Do you supply to my city / state? Freight terms?”
- “Where's my order? When does it dispatch?”
Drawn in ink
What stays human
Automation earns its keep on the repetitive work. These lines don't move — they're where your judgment and your relationships live.
01
Pricing judgment — drafts come from the list; sales decides the final number
02
Quality disputes — a person handles them, with the order history in front of them
03
New dealer approvals — the workflow qualifies; you decide who represents you
Fair questions
Asked by manufacturers & wholesalers
Our pricing is negotiated, not fixed. Can quotes still be automated?
The drafting can be. Workflows prepare the quote from your list prices; sales adjusts before sending. The win is the same-day response, not removing judgment.
Our factory doesn't use software. How do status updates work?
A stage update can be as simple as someone ticking a box on a phone. The workflow handles everything after that tick.
Do you handle multiple languages?
Yes — sites can run in the languages your buyers use, and workflow messages can be templated per language.
We sell through dealers AND direct. Can the site do both?
Yes — separate paths with separate answers, so a dealer sees trade terms and an end customer sees the showroom.
Our catalogue has hundreds of SKUs. Manageable?
That's a CMS problem, and it's solved — bulk updates, category pages, and spec sheets your team maintains without a developer.
Do we have to take both the website and the automation?
No. Every service is scoped and sold separately — website only, automation only, or a single workflow to start. The two compound when joined, which is why the page shows both, but nothing requires buying both.
Tell us what your team still does by hand.
Thirty minutes. You'll leave knowing what we'd build, what it would cost, and whether it's worth doing at all.
Prefer to write first? Use the full form.