WHO WE BUILD FOR / JEWELLERS
Websites and automation for jewellers
A custom order is six weeks of "any update?" calls, and last year's wedding customer forgot you exist. We build the catalogue that brings them in — and the workflows that track every order and remember every occasion.
WEBSITE ONLY · AUTOMATION ONLY · OR JOINED — EVERY SPEC SOLD SEPARATELY
Sound familiar?
What's still done by hand
Every one of these is a workflow waiting to exist. None of them needs new software your team has to learn.
THE REAL COST
Six weeks of custom-order calls, answered from memory at the counter, in front of other customers. And the register of past buyers — the most valuable book in the shop — sits unread while festival season is marketed to strangers instead.
- Custom orders and repairs are tracked in a register; updates need a call
- Enquiries about price and availability wait for the owner to reply
- Anniversaries and past purchases are remembered by nobody
- New collections are announced to whoever happens to walk in
What we'd build
Two pieces — take one, or join them
Each side is a separate engagement with its own scope and price. Plenty of clients start with one and add the other only when it earns its place.
PIECE A — THE WEBSITE
- A catalogue site with collections your team updates — no developer
- Enquiry buttons per piece, capturing size and customization asks
- Store pages that build trust: certifications, buyback terms, the family story
- Rate-of-the-day display updated in seconds
PIECE B — THE OPERATIONS
- Custom order stage tracking — design, casting, setting, polish — sent automatically
- Repair intake with photos and a promised date, updates on each stage
- Occasion reminders from purchase history, drafted for your approval
- New collection announcements to customers who bought in that category
Example workflows
Three we'd start with
Written the way we'd actually spec them — trigger, steps, outcome. Yours would be drafted from your operation, on the call.
WORKFLOW 01
The order narrator
TRIGGER: CUSTOM ORDER STAGE CHANGES
- 01Customer gets the stage update — with a photo where it helps
- 02Delays trigger an early heads-up drafted for your approval
- 03Ready → pickup message with the final amount and timing
Six weeks of "any update?" calls become six messages.
WORKFLOW 02
The occasion keeper
TRIGGER: ANNIVERSARY OR FESTIVAL APPROACHING
- 01Customers with matching history are shortlisted
- 02A tasteful reminder with relevant pieces is drafted
- 03You approve the batch; replies route to the store's phone
Last year's wedding customer hears from you before the next occasion.
WORKFLOW 03
The repair ticket
TRIGGER: REPAIR ACCEPTED AT THE COUNTER
- 01Photos and promised date logged; customer gets the ticket
- 02Stage updates send themselves; delays notify early
- 03Ready → pickup reminder until collected
The repair register stops ringing your counter phone.
Heard all day
The questions your customers repeat
A chatbot grounded in your own pages answers these in seconds, cites the source, and hands anything unusual to your team.
- “What's today's gold rate? Making charges?”
- “Is my order / repair ready?”
- “Do you buy back or exchange old gold?”
- “Can you make this design in my budget?”
- “Are the diamonds certified? Hallmarked?”
Drawn in ink
What stays human
Automation earns its keep on the repetitive work. These lines don't move — they're where your judgment and your relationships live.
01
The craft and the counter — trust is built face to face over a velvet tray
02
Valuations and buyback — a person weighs, tests, and quotes
03
Every outbound message — occasion reminders send only after you approve the batch
Fair questions
Asked by jewellers
Jewellery customers expect personal treatment. Won't automation feel cold?
Every customer-facing message is drafted in your voice and approved by your people. The automation does the remembering; the relationship stays yours.
We can't show prices online — they change daily.
The rate-of-the-day updates in seconds, and per-piece enquiries can route to the counter instead of showing numbers. Your call, piece by piece.
Is purchase history safe to use like this?
It stays in your systems; workflows read the minimum needed to draft a reminder, and nothing sends without approval. Documented end to end.
Our customers span three generations. Will older customers cope?
They receive ordinary WhatsApp messages and reply normally — nothing to install, nothing to learn. The system is invisible to them.
Design photos are sensitive before delivery. Who sees what?
Stage photos go only to that order's customer, and you choose which stages include images at all.
Do we have to take both the website and the automation?
No. Every service is scoped and sold separately — website only, automation only, or a single workflow to start. The two compound when joined, which is why the page shows both, but nothing requires buying both.
Tell us what your team still does by hand.
Thirty minutes. You'll leave knowing what we'd build, what it would cost, and whether it's worth doing at all.
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