WHO WE BUILD FOR / D2C & ONLINE STORES
Websites and automation for D2C brands
Half of support is 'where is my order?' and the other half is returns. We build the storefront your team runs — and the workflows that answer before customers ask.
WEBSITE ONLY · AUTOMATION ONLY · OR JOINED — EVERY SPEC SOLD SEPARATELY
Sound familiar?
What's still done by hand
Every one of these is a workflow waiting to exist. None of them needs new software your team has to learn.
THE REAL COST
Support volume scales with orders; support headcount shouldn't. When 'where is my order?' is half the inbox, you're paying people to read tracking pages aloud — while the messages that need actual judgment (a damaged parcel, a bulk enquiry) wait in the same queue.
- 'Where is my order?' fills the support inbox and the Instagram DMs
- Returns are negotiated case-by-case in chat
- Review requests never go out, so the product page stays thin
- Restock questions are answered one DM at a time
What we'd build
Two pieces — take one, or join them
Each side is a separate engagement with its own scope and price. Plenty of clients start with one and add the other only when it earns its place.
PIECE A — THE WEBSITE
- A storefront your team runs — products, prices, offers, banners — without a developer
- Product pages that answer sizing, materials, and shipping questions up front
- Pages that stay fast through a sale-day traffic spike
- Policy pages that make returns and refunds boring — in a good way
PIECE B — THE OPERATIONS
- Proactive order updates — confirmed, packed, shipped, out for delivery
- Returns intake that issues instructions and tracks the refund stages
- Review requests timed days after delivery, only to completed orders
- Restock alerts to the exact customers who asked
Example workflows
Three we'd start with
Written the way we'd actually spec them — trigger, steps, outcome. Yours would be drafted from your operation, on the call.
WORKFLOW 01
The order narrator
TRIGGER: ORDER STATUS CHANGES
- 01Each stage sends its own update with the tracking link
- 02Delivery exceptions trigger an apology-with-options, drafted for approval
- 03Delivered → the support thread for that order closes itself
'Where is my order?' stops being half your support volume.
WORKFLOW 02
The clean return
TRIGGER: RETURN REQUESTED
- 01Customer gets instructions and a return label from your policy rules
- 02Each stage — picked up, received, inspected, refunded — updates itself
- 03Refund issued → confirmation with the timeline lands automatically
Returns become process, not negotiation.
WORKFLOW 03
The review engine
TRIGGER: ORDER DELIVERED + 5 DAYS
- 01A review request goes out with the exact products ordered
- 02Photo reviews get a small thank-you code, per your rules
- 03Poor ratings route to support before they route to the page
Product pages fill with proof while you sleep.
Heard all day
The questions your customers repeat
A chatbot grounded in your own pages answers these in seconds, cites the source, and hands anything unusual to your team.
- “Where is my order? When will it arrive?”
- “What size should I take? How does it fit?”
- “How do I return or exchange this?”
- “When will this be back in stock?”
- “Is cash on delivery available? What about my pin code?”
Drawn in ink
What stays human
Automation earns its keep on the repetitive work. These lines don't move — they're where your judgment and your relationships live.
01
Product and brand — the making, the merch, the voice of the founder posts
02
Judgment-call support — damaged goods, exceptions, and VIP orders get a person
03
The apology — when logistics fail, a human writes the make-good
Fair questions
Asked by d2c & online stores
We sell on marketplaces too. Does this cover those orders?
The storefront workflows are the core, but marketplace orders can usually feed the same pipelines — status updates and review asks work wherever the order data can be read from.
We already use a store platform. Do we have to move?
No. If your platform serves you, workflows wrap around it. If the storefront itself is the problem, that's a separate conversation about the website side.
Can updates go out on WhatsApp instead of email?
Yes — WhatsApp-first is standard for Indian D2C; email runs as the record copy.
We do flash drops. Can the system handle spikes?
Static-fast pages hold the traffic, and the order-status workflows scale with volume because nobody is typing them.
Do restock alerts really convert?
They message exactly the people who asked, the moment stock lands — the warmest possible list. Your numbers will tell you; the workflow logs every send.
Do we have to take both the website and the automation?
No. Every service is scoped and sold separately — website only, automation only, or a single workflow to start. The two compound when joined, which is why the page shows both, but nothing requires buying both.
Tell us what your team still does by hand.
Thirty minutes. You'll leave knowing what we'd build, what it would cost, and whether it's worth doing at all.
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